A physical book in which all your branding elements are captured which serves as a guideline for your team to increase brand consistency and efficiency.
A Brandbook is a physical book in which all design, tone of voice, imagery, text, colour and logo rules are captured. It is a guideline that your marketing team can use for all the expressions you make as a company. The main goal is brandconsistency!
Possible elements that the Brandbook contain: