Building block
Brandbook
A physical book in which all your branding elements are captured which serves as a guideline for your team to increase brand consistency and efficiency.
What is it?
A Brandbook is a physical book in which all design, tone of voice, imagery, text, colour and logo rules are captured. It is a guideline that your marketing team can use for all the expressions you make as a company. The main goal is brandconsistency!
Deliverables
Possible elements that the Brandbook contain:
- Corporate philosophy
- Positioning continuüm
- Company persona
- Mentality
- Look and feel (logo, typography, font, colours, illustration rules, icons)
- Writing mentality
- Social media content rules
- Blog guidelines and rules
- Imagery rules
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