Building block


A physical book in which all your branding elements are captured which serves as a guideline for your team to increase brand consistency and efficiency.

What is it?

A Brandbook is a physical book in which all design, tone of voice, imagery, text, colour and logo rules are captured. It is a guideline that your marketing team can use for all the expressions you make as a company. The main goal is brandconsistency!


Possible elements that the Brandbook contain:

  • Corporate philosophy
  • Positioning continuĆ¼m
  • Company persona
  • Mentality
  • Look and feel (logo, typography, font, colours, illustration rules, icons)
  • Writing mentality
  • Social media content rules
  • Blog guidelines and rules
  • Imagery rules

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