Label design
Oersoep (EN)
Challenge
A new label for Oersoep's summer beer Juice box hero
Result
A colourful underwater-world where the mighty Koektopus empowers his fish army with the juice from the juice box.
Oersoep wanted a “hero” in combination with a juicebox. For this reason we tried different concepts with different stories.
The best concept became an octupus as the “hero”. It is a summer beer that makes you think about the see and a colorful and vivid coral.
The Juicebox Hero is a sour pale ale. The label represents its fresh and fruity flavour.
