Label design

Oersoep

Challenge

A new label for Oersoep's summer beer Juice box hero

Result

A colourful underwater-world where the mighty Koektopus empowers his fish army with the juice from the juice box.

Oersoep wanted a “hero” in combination with a juicebox. For this reason we tried different concepts with different stories.

The best concept became an octupus as the “hero”. It is a summer beer that makes you think about the see and a colorful and vivid coral.

The Juicebox Hero is a sour pale ale. The label represents its fresh and fruity flavour.

We make more than just web apps. Whatever gets our creative hearts pumping.

Oersoep inspired us to create our own beer: Koekwaus. Stop by our office to get a bottle.


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