UX is an abbreviation of User Experience. A UX designer is a specialist in creating the best experience of products for its users. A UX designer researches user needs, proposes improvements for the product based on these needs and validates these improvements. As long as a user is happy using a product, the UX designer is doing a good job.
To determine a deliberate and well-thought out brand strategy, it is important to gather the right expertises. In a branding hackathon we determine the strategy after which we need to find structure and consistency in execution. We do this by developing a brandbook. You can download our here.
Users on your web app means collecting data. To not only make decisions about how we design our products based on experience and gut feel, we inform ourselves by the data we collect about users. For example, we use smart tools to identify how users behave, so we can make the use of products even more convenient for them.
The major part of the products we design and develop are progressive web applications. 70% of our clients didn’t know they wanted a web app instead of a website! Basically, the distinction between the two is relative. Read more about the difference between web apps and websites here.