Jorrin Wristers | 02:00 Min. Reading time

Online growth, where to start?

Jorrin is involved in Sales and Business development at Koek. He explains how we grow businesses online following the Koek Journey.

Start with questions

As an entrepreneur you often ask yourself the question: what requirements should my company meet online? There are plenty of ways to put companies on the map online. But where do you start? That’s the same question our customers often ask us. Because of the wide range of different parties and different methods, it’s often difficult for entrepreneurs to choose the right party. Koek works with a startup phase where the customer first starts with a Koek hackathon. This is an organized brainstorm session where we will answer essential questions with the customer. Questions like: which requirements does my company have to meet online? On which channels do you want to be found and how do I want to position my company online?

The Koek Hackathon

A Koek Hackathon can have different results. Usually we work towards a working app prototype. This allows the customer to go to investors or pitch within their own company. It can also provide advice that clearly shows the best starting point for a new app or website. In addition, a clearly created wire frame (flow of the website) is usually made. Ultimately, the working prototype can retrieve feedback from potential users.

By means of such sessions you can gain insight into what is the right solution for the organization, the costs, the duration of the assignment and which channels are most suitable. We see this as the most important aspects for a foundation for the strategic process.

Work iteratively

When this process has been completed, the method of iteratively working will be applied. This involves creating a starting foundation, we call this a Minimum Viable Product (MVP). This is a product that contains the minimum required functionalities. Starting with a Minimum Viable Product is a requirement to go through a project without any misconceptions or delays. You start small and build up a piece each time, which is then tested again and that rounds the circle. The advantage of this is that you keep control and ensure that development can be done based on priority.

It can be compared to the construction of a house; foundation first; then the window frames, then the bricks, over time there will be a roof and then perhaps a baby room in the attic. The determination of priority is very important, what is needed at what time? An additional aspect of this approach is that the audit remains guaranteed and the budget is spent in the right way.

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